Planet Website Design Blog

Don’t you think an appealing website can catch viewer’s eye? Yes it definitely can! But at the same time, getting your websites on top is also essential in this competitive world. If making an SEO friendly website is on your mind, then there are various things to remember before you go for designing sites.

Do not forget that, your website design, content and other things reflect your traits. Hence making a constructive website help you gain more traffic towards your site. So as to enhance your knowledge about SEO, different surveys have proved that SEO – search engine optimization plays a vital role in increasing traffic to any site!

SEO techniques help your sites ranking high, so whenever you design your sites, pay attention to your goal first and then the strategies of designing. Below are the tips to design SEO friendly website:
– Keywords are the KEYS to succeed: To generate more traffic, you should do proper research on keywords and decide the goal of your site – what type of audience you are going to target! A strong research on potential keywords is required and based on these keywords; you can get n number of visitors. Moreover, get the contents done as per the keywords. Use keywords which are most commonly used by users.

– Say NO to flash, banners, and advertisements: It is not only about APPEAL, appeal and appeal….
Though having flash, banners is tempting, it brings SEO rankings down! That is why it is essential to shun such attractive intros. Since search engine spiders do not consider contents written inside the banners, it is not necessary to keep banners on your sites.
– Have smooth SEO friendly navigations: If you keep odd navigations on your site then it becomes critical for the page optimization. Try to avoid strong link structure. An easy navigation would always help users move in your sites.
– Ideal placement of keywords: Include targeted keywords in different tags and titles in every page of your website. Better if you stuff research keyword in title tags. This will be useful to rank your websites. Include primary keywords in Meta tags, internal links, URL of the site, heading tags, alt tags, footer links etc.
– Link sites with Social Media: Getting your website links on Facebook, Twitter will help boost the ranking, thus you can also redirect the search engines by using several redirects. Increase search engine visibility with the help of such resources.
– Images on websites: What we like to see is – IMAGE! Keep images relevant to the subject or title. You can tag image according to the prime keyword. Thus you can get better results, and audience can get tempted to explore your site! This will be beneficial for rankings.

Web Design

PowerPoint have been delivered through many various mediums such as private presentations, conference panels, keynotes and webinars. The methodology could be shared on some points together with others to be able to help them further facilitate their process.

Step 1: Knowing the Audience and the Presentation’s Goals

During the time pre-presentation, one should try and learn as much as possible about the events audience. Direct feedback or survey data may be a vital step to connect the audience together with the organizers. Determining which titles are represented by the audience, what level of knowledge the audience has about the topic, what do the attendees do for a living and to whom are they reporting are some of the initial stuff to consider. Knowing what exact parts are being targeted by the attendees, like are they a consultant or an agency or small to medium business enterprise, and what the attendees expect to achieve and how they plan to utilize the knowledge of the presentation is likewise useful. Last of all, timing is vital as in knowing how much time is allotted to present the information and making sure that there is sufficient time left at the end for enough Question & Answer period to address the audience. Depending on the nation of the presentation, this particular part of the show could be much more vital or more time consuming and if this Q&A time is overlooked, there may be some really dissatisfied audience attendees.

Step 2: Create an Outline in Email

Making use of Google mail account is a helpful method for creating a presentation outline. It auto saves and can be accessed from a mobile phone which is useful for editing, reviewing and adding information and hence could be is accessible from any computer such as from home, a laptop or an office work station.

The outline accomplishes several key objectives:

The outline will help with certain important goals, including a quick review from a narrative perspective to make certain the slides and concepts have been made with the right flow. The outline could be shared through email with team members or organizers for a review prior to making the presentation. The outline could locate whichever areas where added research may be required. Whichever pertinent URLs can be copy and pasted straight into the outline and utilized for a reference later on. Last but not least, some might find it helpful to put alongside Powerpoint on a wide screen monitor and this provides a visible perspective while the deck is being made in an adjacent window.

Step 3: Make a Presentation Shell

Making use of Power

Point, an “empty shell” presentation could be made with a template, typically using a SEOmoz template. This template features a consistent color scheme, even if some events might have their own set of requirements. In such instances, a shell template could be made from their example. The shell is easy to build since it could be put alongside the email with the outline an make working from that spec and massaging slide titles et cetera. a fast option. Segmentation of themes and topic can likewise be distinguished by making use of transitional slides to signal to the audience that the presentation is moving ahead.

Step 4: Add Graphics, Pictures and Screenshots

Even though this step is usually the most time-consuming and challenging, it helps to make use of graphics to tell the story well. Having a few bullet points and words in the slides as possible and instead using charts, diagrams, screenshots and graphics allows a powerful storytelling feature and many could relate to a visual concept well. Many presenters use the simpler bullet point and text format since this format is an overall easier one to build.

Step 5: Add Highlights, Arrows & Effects

As soon as the graphics have been inserted, it is time to put in some effects. The many choices that are accessible to you, consisting of visual effects like motion, sound, fade in or fade out and video. There may be matters with compatibility with these features and numerous people do not find them as helpful for the extra amount of work they take to install. It is as always a personal preference to what type of presentation an individual is designing.

The opinions and insights from different people is invaluable for potentially making each and every presentation better or more accurate. It is usually a great idea to send the slide deck out for feedback when it is finished, to either the organizers of the event or the SEOmoz’s marketing team.

Some Caveats to this Process

Some presenters might choose to memorize or create a script, whereas others will go directly off the slide deck itself to provide a narrative to their presentation. Deciding to present about topics that one has personally invested interest and energy in and feels confident about could make the difference between a successful presentation and one that is not. To be able to add more creativeness to the procedure, there are numerous new formats, like hand-made Flash slide decks, utilizing an all-whiteboard-drawn presentation, and utilizing Prezi. People have to experiment and know which ways work best for them.

Reusing slides, talking graphics, charts and points is an alternative because there is some overlap in content when talking on a particular subject. Many presenters find that they are much more excited about initially delivering new material and this translates in their enthusiasm and delivery.

To reach certain audience ratings, several presenters will set goals for themselves. Encouraging whatever written feedback and being diligent in asking organizers for personal scores could help those objectives become a reality.

Internet Marketing

For small firms to use the internet to locate and grow associations to be utilized for real world benefits local internet website marketing uses a unique strategy. Local directory listings, targeted on-line social media marketing and sales promotion are a number of the tools utilized via local internet as advertising and marketing instruments.

Three advertising methods are under the Hat terminology. This phrase got its name from the old white and black western movies where the nice folks wore white hats and the bad guys put on black hats. White Hat Marketing is the sort of Internet advertising that follows all of the conventional practices for the search engines. Gray Hat Marketing defines when the methods are not overtly abusive or misleading but lie in an region between white hat and black hat. Black Hat Marketing refers to the sort of Web advertising that employs less than factual methods in a try to channel web visitors to a website or affiliate marketing offer. Using abusive and deceiving means, this technique could typically involve spam, routing users to pages they didn’t originally ask for and hiding within search engine result pages.

Mainly, the targeted consumer is surfing alone. This permits marketing messages to get to them individually. This advertising and marketing strategy is utilized in search marketing. The ads are based mostly on search engine keywords put in by the users on the pc. Typically, this strategy works under PPC or pay per click technique. Many users can connect as “peers,” with the arrival of Web 2.0 tools.

As opposed to reaching out to a broadly defined demographic, online marketing could appeal to a selected interest or behaviour because website marketing is extremely numerous and particular. “On- and Offline” entrepreneurs usually segment their trades based on sex, place, age group and several other defining qualities. Marketers even have the benefit of aiming by activity and geolocation. For example, geo entrepreneurs could post an advertisement from a kayak firm on numerous kayaking and canoeing web sites with the information that the visitors has a related interest. Seeing as the + has knowledge of the target market, internet marketing varies drastically from newspaper adverts, where the goal is to appeal to the projected normal demographic of the periodical.

Through creating specialist destinations on tightly targeted merchandise and topics, niche and hype-niche internet marketing put additional emphasis on targeting particular web audiences of net users and consumers. Niche marketing offers the customers of these sites extremely targeted details, making it possible for the makers to be authorities in these products or topic. It varies from conventional Internet Marketers as they provide a more involved and specialized subject knowledge. For example, on the conventional Web advertising and marketing technique, an internet site would be built and marketed on a subject like kitchen home equipment, whereas niche advertising and marketing would break it down specifically to something much more specific like toaster ovens.

Right Web Design Firm

With so many web page design companies and web page design agencies across the world you could likely work with, it is often to some degree of any difficult task to essentially start exploring and taking jointly a directory of companies which you may likely desire to employ to your challenge. A new overwhelming undertaking which you may hold putting off and off until eventually, you lastly opt to take a seat you need to getting in touch with various firms once you have solved what exactly you need.

When it comes to constructing sites, a lot of firms and personal users suppose of which you can actually perform and may look at making just one intended for on their own and for many this may certainly operate, but also for a lot of they will sometimes build a thing that is just inadequate or perhaps they will give up half means via because they obtain the process so annoying or perhaps a little bit beyond their particular functionality. Also, when you find yourself in operation, you will likely have much more important and time-consuming activities than have a problem with constructing sites, which is the reason choosing the right web page design agency or perhaps web page design company is essential for you.

Every site differs with regards to pattern, functionality, operates and requirements, which is the reason choosing the best agency to utilize requires some commitment, although this specific commitment that you simply put in right now will really repay ultimately.

When it comes to getting a web page design agency or perhaps web page design company to utilize, it is wise to look at to make sure that there is a noise concept of specifically what exactly you need from their store. To help them to provide you with the finest value or perhaps quote that they achievable may you have to offer the organization ample info so they can do this. It is best if you take a seat and determine what you need the web site to complete and in addition post some examples involving present sites or perhaps models you want, since this will allow them to have additional of any much better strategy concerning what exactly you need.

You should also be aware that just because a site isn’t any physical product or service, there might be other costs and costs of which appear since the challenge moves forwards, so often try to have some any support finances or perhaps be able to reduce some level of requirements if you want to, to settle of one’s finances in the event essential. From your options, you will probably find you need additional things added or perhaps eliminated, so this is why you should attempt to some degree versatile with your strategy.

When it comes to locating the perfect web page design company or perhaps web page design agency to utilize, make certain you question to view previously types of operate and models, since this can usually provide good idea concerning just what they are able to perform. Even as have already talked about, every single pattern differs, although discovering previously operate from the company might supply you with a perception with regards to what exactly they are equipped for providing.

How to Choose an Internet Marketing Company

This is a very hard question to answer. How do you choose an SEO company? My guess would be to do a search on the keyword SEO and look at the top 10 returns. Try it on all the search engines, and see if you can find a few that appear on the top 10 all over the place. In case you don’t find an SEO company that can do that for them, then ask other people who are using or have used an SEO Specialist Company. Ask as many people as you can, and see if any name comes up time after time. Investigate all candidates.

You should by this point in your selection process have a bunch of maybe ten or so, qualifying companies. Now comes the hard work. Call the company, and ask if they would like to supply a list of clients. If they do call the top few listed and the bottom few listed and if there are any left in the middle call some of them too? Ask them all how happy they are. (Be suspicious if all the clients have the same phone number!!). Obviously these people aren’t going to give you a list of disgruntled clients, so take it with a grain of salt. Check thoroughly; do a D&B if you can; do a BBB check, everyone can, although, they tend to be uninformative. While you are checking out your top two or three candidates, ask the others on your list what they think about the work of those you are leaning toward selecting.

Due Diligence is the watchword. You will be getting seriously into bed with whoever you choose, and you may not get a second chance. Since I am writing this anonymously, I can recommend the Search Engine Optimization Company, but I assure you that you must do the due diligence investigation, even if you take my advice. You know that I have your best interests at heart, and I wouldn’t steer you wrong, but check me out by checking up on the Search Engine Optimization Company. It is a good check (due diligence) on whether or not I am telling you the truth in the rest of the article. Always remember that it is in the end your business that is on the line when you choose an SEO Company. You don’t want to save a penny to lose your company.

Improve Your Google Ranking Through Link Building

Sooner or later, you have to deal with some sort of SEO (Search Engine Optimization). If you start depending on what business you get from the Internet, you can’t expect to be happy with a listing on the 450th page of returns from a search on your product. You want to be in the top ten as often as you can be and if you are looking for help in doing that the Search Engine Company is a good choice. There are two well known paths to the top of the list of returns on a search. They are well worn paths, and they are SEO and PPC; search engine optimization and pay per click. They work quite well for most people/companies, but there is another path. “The path less traveled,” is called “link building.”

If you prefer a fancier name you can call it synergistic advertising, but it is really Link Building. Link Building consists of putting “links” on your page(s) to other pages. As you build these links, you share “hits” with those other sites. A simple example might be the well known phrase, “shoes and socks.” If you make (the equivalent of) “socks” you should be able to profit from an ad (banner, link), on a page advertising “shoes.” The beauty of this type of linking is that the shoe seller would love to have a banner link on your page. Each hit the other site gets helps the one that has the banner, whether or not the client clicks it. Exactly how this works, both the mechanics and the numbers are the field of experts like the people are the Search Engine Company.

Synergistic Advertising and link building have been around for years. Now with the huge emphasis being placed on your location on key word returns aka “SEO,” the ability to cash in on other key words, and to find new clients because they were looking for something associated to your product is a gold mine. Talk to the experts who know SEO inside and out. Get a real SEO consultant like the search engine people.

When someone can make you more money than they charge you, it sounds like a good deal indeed. Not everyone can do the SEO stuff. It is not as simple as it used to be, and not everyone can do the Link building either. Find an expert like Search Engine Company.

Search Engine Optimization & Meta tags

Ever since the first Search Engines appeared on the Internet, the people who were serious about the Internet realized the power of Search Engines and Search Engine Optimization, SEO. The first Search Engines were rather crude, and search engine optimization was similarly crude.

Initially, the people who engaged in SEO were able to promise and deliver guaranteed services of “positioning” on any and/or all search engines. Often this required some work, but it was doable with a little effort, and some knowledge of how the search engines worked. As the search engines became more sophisticated SEO became a much more specialized field. In the SEO field as in most fields of the information world, even among specialists, a few stand out; one of the stand-outs is SEO as practiced by Cost Effective Web Design. This company is a professional SEO operation, and they pull no punches on their Website, telling the prospective customer what they can and can’t do, and they deliver what they promise.

Today, with contextual scans for Metatags, and seriously sophisticated search engines, a company offering SEO has to get into the guts of your Website, page by page and word by word. In today’s world it is no longer sufficient to throw out a few irrelevant key-words, in your Metatags, and have some of your friends go to your site from a search engine to raise its position in the listing.

The art of SEO is becoming a science, as well as a very high stakes game of one-upmanship. Today’s strategy to get your site to the top ten on a search engine may keep you out of the top 50 tomorrow. Seriously, you are an entrepreneur, who is very busy with your own business; leave the SEO part to professionals like Cost Effective Web Design, the SEO specialists.

There has always been tension between the manufacturing and selling of product in a small business; and the smaller the business, the more tension. It often comes down to a simple question of time allocation. Can you afford allocating the time to sell your product at the expense of manufacturing it? The Internet today presents us with a global marketplace which can keep us all busy in the manufacture of goods, (and services), if we can just tap into that market. The SEO specialists can do that part with your help, and the vast market for your goods and/or services worldwide. It isn’t magic; it is called successful management of your business.

Choosing the Right Web Designer for your Business is Important

If you are a small business owner thinking about hiring a web designer and SEO services provider for a new website, do not just pick one based solely on the price being quoted.  You may not have a large budget for the project, but think of it as an investment decision and not purely as a cost.

The added sales and profits you earn as a result of your newly purchased website should more than fund your purchase. You should be asking any potential web designer how many visitors you should expect to receive as your portion of the market you will be targeting, and with some quick keyword research, a decent web designer should be able to come up with a fairly precise estimate.  As a result of this estimate you should to be able to get a good idea of the annual income your site is likely to generate.

Don’t decide on a designer simply because of promises of elegant logos and imaginative graphics.  Believe it or not, logos and artwork will not have a major impact on your sales, but what they will do is make money for the designer!

What you do need is a designer who understands online advertising and marketing and who can deliver a website that ranks well in the search engine listings and which will deliver plenty of visitors with a high conversion rate to clients.  It is the content on your website that will convert visitors to clients, not the images and artwork.

Your designer needs to understand what search terms your potential clients are likely to use so that they can be included within your website’s keywords.  This will help your website rank well and draw in as many free visitors as possible.

A developer who understands on-line advertising and marketing will realize that in order to maximize your sales, your website content needs to be focused entirely on your customer needs, the search terms he will use, rather than the terms you would use to describe your products and services.  The developer should realize that lead generation and the capture of contact details are extremely important if the sales potential of your investment is to be realized.  A good small business website should be focused on the customer, simple to navigate and be highly optimized to attract free search engine traffic. If this is not the case, then you’re not realizing the full potential of your investment!

5 Elements Of An Effective Landing Page

Regardless of how your prospects first identify you, potential clients will most likely visit your website before deciding to engage an initial conversation with you – especially if you have asked them to visit by offering a seminar, white paper, or other special incentive.

In the report, How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective, 200 buyers of professional services were asked if they visit a service provider’s website before purchasing their services. Nearly 80% of participants responded that they do. Furthermore, 69% of participants agreed that websites have “A Great Deal Of” or “Some” influence over their initial decision to contact and open discussions with a service provider.

The data is clear: your prospects are visiting your site. But are they seeing and doing what you want when they get there?

Keep Your Offer Alive With Landing Pages

As busy professionals, your prospects do not have time to search around your site looking for the information that sent them there. All too often, I receive direct mail, emails, and information packets from companies that send me directly to the front page of their website. Once there, I am bombarded with information, links, offers, images, service listings, and advertisements all competing for my attention. The original message that compelled me to visit the site is lost.

One way to avoid this confusion is through the use of designated landing pages for your various marketing campaigns. By integrating your offline marketing tactics with specific landing pages online, you are able to reinforce your message and keep your offer alive. In addition, leveraging your website will allow you to capture leads and information from prospects you might not have otherwise gotten – that is, if your landing page is properly set up to capture this information.

Five Elements Of An Effective Landing Page

The goal of any landing page is to get your prospect to respond to the offer set forth in your marketing campaign – registering for an event, completing an information request form, downloading a whitepaper, etc. Here are five elements you should have in place the next time you are creating a landing page for your marketing campaign:

Stick To One Offer: It is easy to say, “Well, we got them to our website, why don’t we give them information on all of our different services, and list out the clients we have worked with in the past, and create links to the articles we have written on this topic, and on and on…” Your landing page should have one specific action that you want the prospect to take – register for an event, complete an information request form, download a whitepaper, etc.
Distracting prospects with other information or additional offers will drastically reduce the number of leads you are able to capture.

Create A Clear Call To Action: Do not hide the call to action at the bottom of the page, forcing the prospect to scroll down. The action you want them to take should be the main focus of the page. Create a clickable button beginning with the action word corresponding to what you want them to do – register, contact, download, buy, etc.
Prominently place this button above the fold on the page, as well as in various places as they scroll down. The call to action button should be visible at all times as the prospect scrolls down the page.

Capture Prospects’ Information: Regardless of what the offer is, create a response device to capture the prospect’s information. For example, if your offer is a free, downloadable whitepaper, create a call to action button to download the whitepaper and intervene with a short form they must complete to finalize the download. If the prospect is interested in what you have to offer, they will be willing to exchange a small amount of information about themselves. Additionally, they are pre-qualifying themselves as interested prospects giving you legitimate reason to follow up (do not forget this step).

However, beware that asking too much information may scare the prospect away, while asking too little will not allow you to determine whether or not they are a qualified prospect worth your time to follow up. It is up to you to determine the right amount of information you want/need to qualify your prospects.

Keep Design And Copy Consistent: The overall design’s look and feel should be consistent with the marketing piece driving the prospect to the landing page. If possible, use the same images, design elements, and colors. Repeat the copy and offer. This helps to build credibility, reinforces your message and the benefits, and increases awareness and conversions by reassuring the prospect that they are indeed in the right place.

Keep Navigation And Links To A Minimum: Once you have them on your landing page, the last thing you want them to do is click out to another page on your site without completing the desired action. To minimize this, simply strip the page of main navigation and keep the amount of links to a minimum. Only create links on the page that are directly relevant to your offer. And, if you must create a link, be sure to have it pop-up in a new window so your landing page is not lost.

For the next marketing campaign your company undertakes, create a designated landing page. It takes minimal time to do so, and the results can be astounding. Remember, your prospects are visiting your website. Make sure they are enjoying the visit, and doing what you want them to do, by providing a nice place to land.

Simple Website Designing

Most companies are in control of sites either to sell their products or their services to budding prospects. If you don’t capture someone’s interest right away they will rapidly leave your website and go elsewhere. Let us assume they have not left your site straight away, your chance of obtaining a sale is significantly increased the longer somebody stays on your website. Therefore the trick is to keep persons on your website as much as possible and we have turned up with some tips that you can make use of.

Adding Free Information:

According to the Birmingham web designer, one of the best things you can do in order to keep people attracted is to give them with free information. This may rapidly be done by adding an article section or possibly a blog to your website. You will consequently be able to add information on your industry and sector that people can observe about. It has two effects, firstly it will make your visitors belief on you together with believe you and understand exactly about your offerings, along with that you can keep them on your website for longer than one minute. Another additional advantage is it adds value to your website to make sure that search engines like Google will find it out more as a potential information resource. This could only facilitate your rankings in the outcomes.

Making the website interactive:

Most people like to look for a way to connect to the website they are on. For those who have something you will need to quote for, generating a “Online Quote” where they are capable of getting a rough price can get users interacting. You can add a video for users to watch that displays your service or products; this is a superb way of getting people to pause and spend longer than one minute after reaching to your website as well as your business. If you have articles or blog section on your website, let the visitors to add comments and even probably questions you could answer. This way web developers Birmingham develop the sites to keep them coming back to view the conversation and get more involved.

Keeping the Contents Up To Date:

Web design Birmingham ensures the Contents are Up To Date. The more often you modify your content the more likely it is that people will come back. Should they come back and spot something new on the website they will notice that you’re keeping them informed. Considering this will not just encourage them to come back to your site on a habitual basis but it will even mean they are going to spending for a time reading other activities on the website. All this can add together to time on the website and prospectively increased sales.

Make You Website Easy to Navigate:

Birmingham web designer ensures that your users could probably get around your site, make out where they are and how to go back. If people go missing, nor be familiar with how to find what they are in search of ,they are going to almost definitely become fed up and then leave. Web developers Birmingham always keeps few things on the navigation bar. Firstly, always have a hyperlink back to home so that they can return to home page. Also ensure there is a “Contact Us” link in order to if any visitor has questions they can ask them. So, the recommendation given by Birmingham web designer keeps your website for longer than one minute.